Research on Time to Market and Pricing of Platform Products in a Competitive Environment

Platforms are gradually becoming important business organization models, and platforms with bilateral market characteristics such as payment online shopping penetrating people’s lives. Freemium content mostly exists in particular video platforms, etc. need to balance upstream downstream markets when formulating strategies. This paper is the first explore time-to-market pricing strategies of products markets. By connecting through cross-network externalities, we construct a system dynamics model problem, simulate diffusion process new product launches, solve problem optimal time product. The simulation analyzes effects different parameters on strategies, comparing unilateral market, find that competitive environment, influenced by exogenous variables network firms can promote their more efficiently changing marketing mix strategy platform benefits quality reputation. Meanwhile, results obtained considering developing for platform-based companies lead higher returns.